One of the most common challenges faced by user experience design professionals is how to shift their organization's perspective to put customers first.
The answer is simple.
(That doesn't mean it's easy to do.)
Have your organization's leaders observe customers using your products and services.
Not read reports, not receive presentations, not leave it to customer services - but actually *be* with customers while they are interacting with products and services at every step.
That’s is the best way to make the lightbulb go off.
Your next challenge will be how to prioritize the landslide of good ideas.